I am Alfred Verhoeven, lawyer by training, but for over 30 years active in Marketing, Sales and Communication, the last 20 years of which self-employed.

The past couple of years I have done my PhD Research at the universities of Tilburg, Erasmus and VU, bearing the name Marketing the Rainbow*. In the course of this research it became apparent that the theme resonated with many people and companies, but not many people knew what to do with it. Long story short: I appeared to be thé expert in this area. Nice to meet you!

With my decades of experience, an extensive network in several areas, and a portfolio in which successful LGBT projects have already been realized (The 6PC Network, GayDay@Efteling, FunGayDay, @ ease events with a plus) I am optimally suited to advise you regarding your marketing strategy, especially when you are considering the implementation of Inclusion and Diversity, targeting the gay consumer or give your company an LGBT-friendly image, without succumbing to "pinkwashing".

For an extensive CV and portfolio I refer to the website of my company BRIGHT Marketing Solutions or my LinkedIn profile.

* My research focussed on the history of gay marketing in the past 60 years, particularly in the USA and the Netherlands. It shows a large number of successes and failures, pioneers like IKEA and Absolut vodka, boycotts from conservative movements, rolemodels - and everything around it.